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Keiichi Tanaami: Adventures in Memory

August 7 – November 11, 2024

The National Art Center, Tokyo
Special Exhibition Gallery 1E
7-22-2 Roppongi, Minato-ku, Tokyo 106-8558


Keiichi Tanaami: A Genre-Busting Contemporary Pioneer

The Japanese artist Keiichi Tanaami has recently been enjoying a surge in positive critical reappraisal. He began his career as a designer while enrolled at Musashino Art University, and in 1975 he became the first art director of the monthly magazine PLAYBOY (Japanese edition). Tanaami became a leading figure in Japan’s underground art scene primarily on the strength of his work in magazines and advertisements. From the 1960s until today, he has prolifically produced paintings, collages, sculptures, animations, experimental video pieces, and installations, applying methodologies and techniques he developed in the design field. Defying confinement to specific genres or conventional rules, he has had a significant impact in an art-historical context. This exhibition is the first major retrospective covering Tanaami’s creative journey of more than 60 years, including the debut of his latest works, highlighting his status as a role model for contemporary artists.
 

About the Artist

Born in Tokyo in 1936, and graduated from Musashino Art University. Keiichi Tanaami has achieved unparalleled recognition for his interdisciplinary activities, as an art director, experimental filmmaker, animator and artist. Tanaami’s recent solo exhibitions include PARAVENTI: KEIICHI TANAAMI (Prada Aoyama, Tokyo, Japan, 2023), Manhattan Universe (Venus Over Manhattan, New York, USA, 2022), A Mirror of the World (NANZUKA UNDERGROUND, Tokyo, Japan, 2022), Keiichi Tanaami (Kunstmuseum Luzern, Switzerland, 2019), Keiichi Tanaami (Jeffrey Deitch, New York, 2019). He is internationally acclaimed as a pioneer of Pop Art in Japan, with work featured in retrospective surveys with a global scope such as International Pop (Walker Art Center, Dallas Museum of Art, Philadelphia Museum of Art, USA, 2015-2016) and The World Goes Pop (Tate Modern, London, UK, 2015). Tanaami’s works are housed in numerous public collections including The Museum of Modern Art (USA), Walker Art Center (USA), The Art Institute of Chicago (USA), M+ (Hong Kong), National Portrait Gallery (USA), and Hamburger Bahnhof (Germany).


Exhibition Outline

This exhibition is the first major retrospective showcasing the internationally acclaimed artist Keiichi Tanaami (b. 1936). Tanaami is known for vivid, color-drenched works that intensely reflect his childhood memories of World War II and the impact of the American pop culture he encountered after the war. The exhibition presents an array of works by the astoundingly productive artist, including archival materials from past decades, tracing the entirety of Tanaami’s creative journey over more than 60 years. This unprecedented, comprehensive exploration of Tanaami’s oeuvre is organized around the theme of “memory.”

After enrolling in the college of design at Musashino Art University, Tanaami befriended avant-garde artists such as Ushio Shinohara, Genpei Akasegawa, and Shusaku Arakawa, and was exposed to their cutting-edge activities. In 1957, while still a student, he won a special selection award at the Japan Advertising Art Exhibition, held by the Japan Advertising Artists Club. He began taking on design jobs while still enrolled in school, and joined the Hakuhodo ad agency after graduating. After about two years he left Hakuhodo and became independent, not only holding gallery exhibitions but also publishing a collection of works in 1966 titled A Portrait of Keiichi Tanaami, which can be described as the starting point of his career as an artist. Profoundly inspired by Andy Warhol’s approach to art and design, which refused to be limited to any one medium, he came to describe himself as an “image director.” Tanaami went on to prolifically produce silkscreened posters, collages, animations, illustrations, paintings and more.

By the late 1960s, Keiichi Tanaami was engaged in editorial design for numerous magazines covering music, movies, and literature, and in 1975 he became the first art director of the monthly magazine PLAYBOY (Japanese edition). Around the same time, he also began producing experimental films and holding screenings with filmmaker Toshio Matsumoto, steadily expanding the scope of his creative endeavors. A trip to China, and hallucinations he experienced during a four-month hospitalization in 1981, inspired him to produce images reminiscent of Oriental paradises and fantastical labyrinths in the 1980s. In 1991 Tanaami became a professor at Kyoto University of Art and Design, where he has helped to foster artists of younger generations.

Around 2000, Tanaami began combining various motifs appearing in his earlier works to create even more complex and dynamic images [7,8]. For Tanaami, creating art is a process of tracing past memories and seeking to interpret how these memories have evolved within him at a subconscious level.

At the age of 88, Keiichi Tanaami continues to create with undimmed energy, enthralling artists and designers of many generations and nationalities and receiving a deluge of requests for collaborations. This can be attributed to his inimitable sensibilities and continuous renewal of his style and methodologies over more than six decades of activity. Recently, Tanaami has gained growing international recognition as a postwar Japanese artist who interprets global culture in a truly distinctive manner, and his works are in the collections of such institutions such as The Museum of Modern Art, New York (MoMA) (USA), the Walker Art Center (USA), the Art Institute of Chicago (USA), M+ (Hong Kong), and the Hamburger Bahnhof – Nationalgalerie für Gegenwart (Germany).

This exhibition offers a long-awaited opportunity for viewers to immerse themselves in the world of Tanaami’s works, which resemble mind-bending collages of memory and imagination, boldly synthesizing truth and fiction and continuing to surge in popularity and critical appraisal.


Exhibition Highlights

Works Intimately Intertwined with Japan’s Postwar Cultural History

The works on view include ORDER MADE!! Series (1965),  which drew inspiration from Andy Warhol and was one of the first examples of Japanese Pop Art; NO MORE WAR Series (1967), a finalist in an anti-Vietnam War poster contest held by the American magazine Avant Garde; and the animation Good-by Marilyn (1971), created using collage techniques for the TV program 11PM. These and many other works illuminate the counterculture that blossomed in Japan after World War II.


An Ever-Flowing Fountain of Memories

In recent years, Tanaami has produced numerous works with themes drawn from his own memories and dreams. Childhood experiences in wartime, and a severe and life-threatening illness, have been significant catalysts for his focus on memories magnified in the mind, reflecting the idea that “people unconsciously alter their own memories as they go through life.” Titled Adventures in Memory, the exhibition features new works exhibited for the first time, as well as dream diaries which Tanaami has kept sporadically since the 1970s, drawings, and related installations, revealing the inexhaustible wellspring of his creativity.
 

An Astounding Array of Collaborations

Throughout his long career, Tanaami has worked for a remarkable range of clients and with an extraordinary lineup of collaborators. These have included fashion brands, including Mary Quant, Adidas, JUNYA WATANABE, and Ground Y, and musicians, such as GENERATIONS from EXILE TRIBE, Aki Yashiro, and RADWIMPS. He has also worked with iconic characters like Ultraman and joined forces with the late manga artist Fujio Akatsuka, with whom he had a friendship. The exhibition highlights Tanaami’s achievements as a designer, showing his deep commitment to collaboration since the earliest days of his career, as well as his approach to producing new works through synergies generated by partnerships.

 

Organized by

The National Art Center, Tokyo; The Asahi Shimbun; Japan Arts Council; Agency for Cultural Affairs, Government of Japan